The CDU finds itself in a difficult phase, where it must work to secure its political identity and voter base in an increasingly polarized climate. While the party played a central role in German politics in the past, it is now facing new challenges. On one hand, there is a need to solidify its position in the political center to appeal to a broad electorate, while on the other hand, there is growing pressure to address the fears and concerns of the population, which is dissatisfied in many areas - particularly on issues like asylum policy and migration.
As party leader, Friedrich Merz faces the task of leading the CDU from opposition to a clear position, without losing its traditional voters. At the same time, he is forced to navigate increasing political fragmentation and stronger competition from populist parties. The CDU faces the challenge of preserving its traditional values while also introducing new ideas and concepts to win voters for the future. In this context, Merz’s election campaign strategy plays a key role. It will largely determine how the party is perceived in the next election period and what position it will occupy in German politics in the long run.